Sony DVD packaging going green as well.

With the huge ‘concern’ of going green nowadays, it seems Sony has joined the bandwagon because they will begin selling all their DVD’s starting with the May 19th release of the surprise hit Paul Blart: Mall Cop with a new casing to try and reduce their carbon footprint.  According to the folks over at Variety: all of Sony’s single-disc standard-definition DVDs will incorporate ultra-light cases that feature 20% less plastic than Sony’s previous single-disc standard DVDs and will be covered with plastic shrink wrap that is 20% lighter. The printed artwork that wraps around boxes will use paper that contains 30% post-consumer waste. Previously, Sony had been using 100% virgin paper.

In the end Sony hopes to reduce their carbon emission by 2 million pounds by the end of this year.  Whether that is attainable with just a change in DVD and Blu Ray cases we shall see.  Either way it is commendable to see a major studio as Sony at least trying to change the system.

Other companies in the past that have tried this new process include Lionsgate and Universal Studios.   Last year Universal attempted going green with their DVD and Blu Ray releases in Canada starting with Evan Almighty as well as Lionsgate who last year announced they would release their DVD’s in recyclable materials starting in June of this year.

You can also view the status of all things green here at earth911 along with future news on DVD changes.

Previous DVD’s in the past that have been affected by the process of using recyclable materials include: Children of Men, The Good Shepherd, Alpha Dog, Smokin’ Aces, The Ultimate Matrix Collection, The Fountain and of course the Al Gore Oscar winning An Inconvenient Truth.  Most of which were spurred by the the retail giant Wal-mart which mandated all of their DVD’s sold to contain 30% post-consumer recycled content, chlorine-free paper on the casing and inserts.

Source: Variety