Sony, Discovery and IMAX going crazy with 3D
The 3D craze continues on as Sony, Discovery and IMAX all team up in order to make a television channel for the U.S. dedicated solely to all things in the third dimension. Since every other film is starting to churn into the land of 3D, what better way could the capitalize on the flash-in-the-pan success than with a TV channel? Let’s see how long this idea will end up lasting. Here’s some of the official press statement from Discovery below.:
Discovery, Sony, through its U.S. affiliate, Sony Corporation of America, and IMAX each will be equal partners in the joint venture. It will be launched in the U.S., with a goal of driving consumer adoption of 3D televisions and giving the network long-term leadership in the 3D home marketplace. In the future, the companies also will explore international distribution opportunities in selected markets.
The new 3D network will feature high-quality premium content from genres that are most appealing in 3D, including natural history, space, exploration, adventure, engineering, science and technology, motion pictures and children’s programming from Discovery, Sony Pictures Entertainment, IMAX and other third-party providers.
Discovery will provide network services, including affiliate sales and technical support functions, as well as 3D television rights to Discovery content and cross-promotion across its portfolio of 13 U.S. television networks. Sony will provide advertising/sponsorship sales support, and will seek to license television rights to current and future 3D feature films, music-related 3D content and game-related 3D content, while providing cross-promotion at retail stores. IMAX also will license television rights to future 3D films, promotion through its owned-and-operated movie theaters across the U.S., and a suite of proprietary and patented image enhancement and 3D technologies.
A good number of people have a hard time watching anything having to do with 3D by a certain period of time in one sitting. Having a network dedicated to nothing but 3D does not sound like too great of an idea unless you want your eyeballs to hurt after a said solid hour or two. Then again, maybe it’ll gather enough attention and love in order to keep this channel afloat. Who knows until they go and put the entire thing on the air. At the moment there is no set release date for this channel.
I predict by 2,020 there will be no such thing as 2-D anymore, and will be forced to sit through the GIMMINCK/DISTRACTION that is 3-D.