Shrek Forever After starting off Tribeca

The 2010 Tribeca Film Festival is starting up once more this April 2nd, and the best way they’re kicking it off this year is with the premiere of the anticipated fourth film Shrek Forever After in glorious 3D. This is only the second time where a 3D film has opened up for a film festival, the first one being Disney/Pixar’s Up that opened up last year’s Cannes International Film Festival.

Here’s a bit more from the festival co-founder and the DreamWorks Animation CEO on this sudden announcement from Tribeca Film.:

Festival co-founder Jane Rosenthal explains, “We have always sought to open our Festival with films that are captivating and strike an emotional chord with movie-goers. Shrek Forever After combines the very best in storytelling and artistry while showcasing the wonders of innovative 3D filmmaking, [making it] one of the most anticipated new movies of 2010.”

DreamWorks Animation CEO Jeffrey Katzenberg returns the compliment: “DreamWorks Animation is honored to bring the world premiere of Shrek Forever After to New York City for the 2010 Tribeca Film Festival. It is a great privilege and tribute to our entire cast and crew to have been chosen as this year’s opening night selection.”

Shrek Forever After, directed by Mike Mitchell, comes out in theaters on May 21rst.