No Facebook marketing for The Social Network

Facebook has become a successful and popular way for studios to advertise their upcoming movies. It would seem obvious that a film based upon the founding of the site would be advertised there, right? Apparently not. Facebook is ironically not allowing any advertising for the film.

All Things Digital is reporting the guidelines for advertising on Facebook don’t allow ads that reference the company unless Facebook cooperates. This was the response that Steve Elzer, SVP of Media Relations for Sony (SNE) movie unit Columbia TriStar Motion Picture Group gave to a  BoomTown query. This could also be a response from the founder of the site, Co-founder and CEO Mark Zuckerberg, who isn’t happy about the way he was portrayed.  Elliot Schrage, PR agent for Facebook, confirmed they won’t be taking any money for the film.

The film stars  Jesse Eisenberg, Rashida Jones, Joseph Mazzello, Justin Timberlake, Brenda Song, Rooney Mara, Max Minghella, Andrew Garfield. Scott Rudin, Kevin Spacey, and Michael De Luca will be producing. Aaron Sorkin wrote the screenplay based upon the novel by Ben Mezrich. David Fincher will direct.

The Social Network opens on October 1, 2010.