Avatar rules all for the third week in a row

James Cameron’s twelve year conception with his newest film Avatar has been paying off in monstrous ways throughout the duration of it’s initial worldwide release. Because of that, not only did the giant take the number one spot for the domestic box office for the third week in a row, punching in $68.3 Million, but also passed the one billion mark in overall revenue with $1,018,811,000. It looks like this supposed ‘King of the World’ could possibly be trumping his own box office record with Titanic if sales keep on going steady worldwide like they have been.

Nothing was released this past Friday, which meant that everybody has time to catch up on some of the films that got released throughout the month of December that they have not seen. Sherlock Holmes continues to hold strong with the awesome star power of Robert Downey Jr. with it’s weekend intake of $38.3 Million. Films like Alvin and the Chipmunks: The Squeakquel along with Up in the Air continue to make their steady box office wave of revenue, not surprising knowing that they’re hitting their target audiences and getting a nice amount of bank along with it.

The ones that are suffering box office-wise are in the form of Rob Marshall’s Nine along with the Clint Eastwood directed film Invictus. Both of them have been getting their fair share of award-nominated buzz but both of them are strangely not catching the kind of box office momentum you would expect films of that stature to get. Here’s the rest of the weekend box office provided by Box Office Mojo.:

Weekend Box Office (January 1-3)

1. Avatar  ($68.3 M)
2. Sherlock Holmes  ($38.3 M)
3. Alvin and the Chipmunks: The Squeakquel  ($36.6 M)
4. It’s Complicated  ($18.7 M)
5. The Blind Side  ($12.6 M)
6. Up in the Air  ($11.3 M)
7. The Princess and the Frog  ($10 M)
8. Did You Hear About the Morgans?  ($5.2 M)
9. Nine  ($4.2 M)
10. Invictus  ($4.1 M)

Hollywood wakes itself up for the dull months, but this time with the possibility of some awesome films to break that ongoing streak. On January 8th Bitch Slap comes out in limited theaters, with the rest of the mainstream releases being Leap Year, Daybreakers, and Youth in Revolt.